I first came across Loaf about four years ago when they only sold a few beds and a really, really good mattress. They are now one of the fastest growing companies in the UK, and are happily (for us and them) expanding their range left, right and centre.
They now sell sofas, furniture, lighting, rugs, art…..you get the idea…. and just yesterday they added a few more lovely items into their repertoire.
The new Happy sofa – in the top picture – is probably my favourite of the new products, but it is a hard call to make. Or perhaps the Pudding is – pictured below. They both look so comfy and squishy which is important to men in a sofa. And those velvets; they make my heart beat a little faster.
Talking of velvets, the people at Loaf have added 30 new fabrics into the range so there are even more to chose from now.
Loaf are primarily online based, but if you are nervous about buying a big piece such as sofa or bed without seeing it first, they do have one showroom in London which is well worth a visit, if for nothing else then just to have a sit down on their worn leather Bagsie sofa which greets you as you walk in. [I think I am going to need three homes to fit all the furniture in that I am dreaming of.]
But if you can’t make the trip to London, trust your instinct. We bought both a bed and mattress online (admittedly following a recommendation from a friend) and couldn’t have been happier. We have their Perfect Mattress on our bed and in the spare room and it really is pretty perfect as far as mattresses go. All our guests say how comfy it is too. We also have their beautiful Coco bed in the guest room.
Check out Loaf’s full range and find out more about their new products over at their website www.loaf.com
Please note: this is not a sponsored post, and I have not been paid to write about them. I just really, really like this brand. I like their ethos, I like their products, I like their job titles, I like their excellent customer service and I also really like their marketing. They are a clever bunch!
What do you think of their new products?