How she does it: Sevin London

Happy New Year!

I thought I would start the New Year with post full of inspiration. I used to do these career profile blog posts once a month but took a break a while ago…and you know what, I just checked and it was 2017 when I published the last one! Now where did that whole year go?!

I wanted to start them up again (rebranded as ‘how she does it’) as I absolutely love hearing how and why women are doing what they do and how they got there. I find it so inspiring – and what better time than the New Year!

I am so excited to share today’s post. I came across Sevin London thanks to Laura at Hero Stockbridge (the most gorgeous boutique store) and was so impressed by the quality and sheer beauty of the products. Thanks to the power of Instagram, founder Sevin and I have chatted to one another over the years and I have always felt so inspired by her creativity and ethos.

I am yet to meet Sevin in real life but have high hopes that maybe one day this year we will.

I hope you enjoy finding out more about her and her gorgeous business.

Tell us about your business Sevin London?

Inspired by what nature has to offer, Sevin London lets you indulge in the best quality wellbeing products, from handmade soaps, the softest towels, exquisitely scented candles and organic sponges, the products will turn your bathroom into a sanctuary of indulgence and relaxation.

Where did the idea come from? 

These days, especially when it comes to well being, we are all looking for natural and organic products. No chemicals, no nasty ingredients has become everyone’s priority. Same for me, especially after giving birth. However, I struggled to find natural ingredients that feel, smell and look good. There are many artisans out there, doing an outstanding job, delivering natural products but it seems that most cannot deliver luxury. So, driven by my own needs I founded Sevin London. Creating products that I feel comfortable using on my child but also love to use myself.

What were you doing beforehand? 

I worked in fashion for more than 15 years. Mainly on denim and casual wear, I worked with some of the biggest retailers including Burberry, Marks & Spencer, Alexandra McQueen. My work experience has come very handy in my current project. Working in fashion helped me grow a good balance between creative ideas and customer needs.

What made you want to take a career change?

To be honest, it was not exactly a career change, I ‘d say it started more as a side project. I felt like I had ideas and no way to express them. To me Sevin London is a way to channel my creativity and inspiration.

How did you get started?

Almost from zero. We started putting together an imaginary product catalog and working on how we would like to be seen. Of course, this original catalog has nothing to do with what we ended up with. We still have a copy of if and have a laugh from time to time…

What has been the greatest challenge so far?

There were some difficult moments with our product development, nothing seem to work and we were back to square one. However, the greatest challenge was to deal with the emotions rather than the problem itself. If you manage to keep yourself together, with hard work and determination the solution will come.

And the greatest success? 

I am very proud of my stockists list. In less than two years of trading we are proud to be displayed in the some of the most iconic shops in the UK (Fortnum & Mason, Selfridges, Heals, Designers Guild, Anthropology) and also the cutest exclusive boutiques… 

What’s a ‘normal’ day for you? 

Unfortunately, I won’t surprise you with something exciting. A typical day would start by dropping my little one to the nursery. Luckily, I don’t work in an office and I am very flexible with my timings and given that there are no meetings with customers or suppliers I can even choose the location too! 

How do you stay productive, motivated and at the top of your game?

Motivation is not a problem. Doing what I love doing does the magic! However, there are always days that, like everyone else, I can feel exhausted. On these days, I do exactly what I suggest to our customers. Light my candle, have a relaxing bath and get some good rest.

What do you think is the biggest driver in your success?

Faith in my products/collection. Every time there was a drawback or a difficult period, I had faith in what we have created. I know that we have been using the best ingredients, we spent long hours thinking about the smallest detail and this really kept me going with confidence and determination.

Do you have any tips for others?

Just do it and be quick! I spent more than 1.5 year preparing our launching collection mainly because I wanted everything to be perfect. I think if I went back in time, considering how many things we have changed since then, I would try to make this much shorter.


Favourite thing to do on a Sunday?  Yoga and spending time with my family.

Favourite travel destination?  Greece. My husband is Greek and every summer he arranges a new exciting destination there.

Favourite way to relax? I think next to water with a book… Next best thing, as said already, a warm bath under the candle light…

Favourite flowers? Pink Lilies.

Keep in touch with Sevin

Instagram // Website



1 Comment

  1. Amanda
    January 3, 2020 / 11:09 am

    I was bought marble black body wash and adore it.. so much in fact I’d like to use the fragrance in the house but can’t always have a candle on would u have a room oil holder or such like?