After a little summer break, my career profiles are back with an almighty bang featuring Studio Sorores, a luxury wedding and event planning sister duo.
Jessie is a friend of a friend and I have watched her career in the wedding and event planning industry with awe. After thoroughly loving everything about planning her own wedding she set up on her own. It wasn’t long before she was making waves with her effortless styling and incredibly beautiful weddings. Cue her sister Georgia setting up her own floral design company and creating flower arrangements that make even Pinterest envious. They began to work together on weddings and became a force to be reckoned with. This year they took the logical step of creating a partnership Studio Sorores and the results are incredible; they have been featured in every wedding publication worth reading including Style Me Pretty, Rock my Wedding, Glamour, Brides Magazine … the list is long. Jessie put me in touch with my brilliant wedding photographer and offered me some great advice when planing my own wedding.
Whether or not you are planning a wedding or even in to weddings, these girls will not fail to inspire you with their down to earth attitude and incredible talent!
Read on to hear about Studio Sorores :
Tell us about Studio Sorores?
Jessie: Studio Sorores was born out of our existing businesses – we’ve been working side by side for seven years and finally decided to blend our event planning and floristry services together under one house. I can’t believe we didn’t do it earlier to be honest, we’ve had such great feedback since launching!
Georgia: It’s not just about planning beautiful events, it’s a celebration of all the amazing women we’ve worked with in this industry.
Where did the idea come from?
Georgia: It was getting to the point that it would crazy not to! The response from clients was so good and we were continually winning clients together since we so often have the same vision.
Jessie: It was our existing clients who encouraged us to go for it – they loved how intrinsically we worked together, and the sister dynamic!
What made you want to set up your own businesses originally?
Jessie: When I first launched my wedding planning business I was in my mid-twenties and in a bit of a career change… I’d moved from publishing to PR, but still craved more creativity and autonomy. Georgia has always been dedicated to pursuing creative roles and I guess working together enabled us to push each other further in areas we felt less comfortable in. She pushed me to explore my creative side more, and I pushed her to take a leap of faith and start her own business!
Georgia: Jessie definitely inspired me to think more like a businesswoman. We’re so often hoping that soon we’ll catch a break and our talents will be appreciated by some luck, but the truth is we have to build these things for ourselves and take some risks. Someone said to me recently that an artist isn’t a successful artist unless they’re a businessperson too. That’s very much how I felt at the beginning, it’s time to be pro-active and make my dreams happen!
How did you get started?
Jessie: I took an event planning course online… it was a bit like teaching grannies to suck eggs, but it absolutely gave me the confidence to put my website up and start attracting clients. Every single event has been a learning curve ever since. You learn something new every time!
Georgia: It really all about believing in myself and knowing that I can stand out from the crowd. I did a few cheap jobs and photo shoots and before I knew it, I’d made my own website and enquiries were coming in.
What has been the greatest challenge so far of Student Sorores?
And the greatest success?
What’s a ‘normal’ day for you at Studio Sorores?
Jessie: For me, it’s rather unglamorous most of the year – breaking down budgets, interviewing and shortlisting vendors, managing clients expectations, scheduling and spreadsheet making. The most fun element is absolutely design planning and bringing that to life later on. During the Summer it’s fast paced and high pressured – still lots of office work to be done, but also far more active work on site with set up and break down for weddings.
Georgia: It changes dramatically during the summer months, which consist of 4am starts – constantly making, inventing and creating. When I don’t have a wedding on, I am either creating design plans, perusing hardware shops for exciting new tools to make installations, extending my vase collection or simply spending just that little more time with my dog.
What is your favourite part of your job?
Jessie: The people. Over the course of planning with a client – particularly weddings – you get to know them so well, and I often make amazing new friends along the way. I love watching family and friends come together in celebration… so rare in life that we stop and appreciate each other these days. It’s honestly beautiful, and never fails to make me feel all warm and fuzzy inside at the end of the day.
Georgia: The adrenaline. Every single event we do is exactly the same and the excitement really is addictive! On top of that, I get to make creations inspired by wonderful happy people and at the end of it I can stand back at think “Wow, we nailed it again!” I just need a bit of sleep then I’m onto the next one and I love it!
How do you stay productive, motivated and at the top of your game?
Jessie: By loving what I do. Passionately. It’s not good enough to own and run a business you enjoy… you have to be obsessed with it. Delighted by it. It doesn’t feel like work to me most of the time.
Georgia: I have to constantly push myself to new design levels. Competition is healthy and if I’m not creating something new and unique then I’m not trying had enough. There are so many incredible florists now and simply seeing their work on Instagram daily motivates me to constantly try harder.
What do you think is the biggest driver in your success?
Georgia: Learn. Learn more. Learn that again.
Jessie: Always learning from your mistakes – don’t take them personally, don’t be defensive…. own them!
Do you have any tips for my those who have their own business or are thinking of setting up their own business?
Any tips for those who would like to work in floristry or wedding planning?
Georgia: Experience is essential, but do remember to create for yourself rather than always for another businesses. Creating your personal style rather than copying others is essential in being successful.
AND JUST FOR FUN
Favourite thing to do on a Sunday?
Jessie: Papers, bottle of wine, roast in the oven, nice long walk. Bliss!
Georgia: Enjoy the time to be slow for a change and walk somewhere you’ve not walked to before, preferably to a pub you’ve not been to, to drink a bottle of wine you’ve not had before!
Favourite travel destination?
Jessie: Italy or France, preferably with a big group of friends and family.
Georgia: I’ve recently spent a lot more time in the countryside in England and have promised myself to explore that more.
Favourite way to relax?
Jessie: Shopping. I’m a hideous retail therapy addict.
Georgia: Being away from your normal working environment with no laptop! Technology is hard to escape nowadays but if you’re up a mountain somewhere, you tend to not care about checking your phone. I find it important to have those moments so that I can come back refreshed and ready to be busy again.
Favourite blog or Instagram account?
Jessie: Oooh tough one! I adore @SinclairandMoore, and have loved watching them effortlessly combine their careers with parenting as a team. So awesome.
Georgia: @hart_floral for flowers (I adore her brave minimalism), @yoga_girl for her complete honesty about life (plus she has a mega cute baby/dog/goat etc) and @majesticdisorder for travel and interior inspiration (their photos remind me of my Nana’s house, so I go there to feel homely).
Jessie: Roses, always. I usually buy only white flowers for my house…
Georgia: I have to say roses too. I love the variety of colours, the smell, the fragility, how they make more masculine flowers look more feminine, the fact that they have thorns etc.
What is the best piece of advice you have been given?
Jessie: There will always be more time and new ways to make money.
Georgia: Don’t stop being you.
Pretty uh-mazing huh!
If you are planning a wedding and want some expert help from Studio Sorores or even if you want to lose an afternoon drooling over their stunning pictures, you can find them here:
Photography of Jessie and Georgia: Katie Julia
All others: Depict Photography